Saint-Gobain Glass invents its next generation products in Second Life

Written by Pierre-Olivier Carles (24 June 2008)

Saint-Gobain Glass is the world leader of glazing business.

Let me tell you the story of a great challenge : showing how high technology products such as Saint Gobain’s ones could be so useful to the world as they are… transparent ! :-)

Produits St Gobain Glass.jpg

We decided to create some animations that are clear enough to explain what a transparent product is made for… Please feel free to come and visit us in Saint-Gobain Glass’ building.


In fact, to be honest, the main reason SGG is now in Second Life is to share ideas and invent their next generation of products with a great focus on sustainable development. We’ve already planned to run virtual meetings between SGG’s experts and eco-friendly resident. The idea for SGG’s experts is to share about their products and technology, and to collect comments or ideas on how the next generation products should be, to take into account even more than today the carbon footprint issue. The residents’ feedback will be very useful for both Saint-Gobain Glass’ Marketing and Research & Development Departments.

By the way, other actions are already intended, starting in September 2008, with virtual/real actions for the preservation of our planet.

Please stay tuned if you are interested in this kind of projects… ;-)

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Category: News, Second Life (tm), Sustainable Development, Virtual Worlds, co-creation