They are still incredible in “the Second Life ®, virtual world”
Written by David Castéra (27 March 2008)
News Linden Lab ® is rich at the moment and I have to say that if I continue to believe that “the Second Life ® virtual world” remains an important piece of métaverse which is being built at this time, I begin to have anyway slight doubts.
Good joke of the day is called Second Life brand center, a gem announces today on the blog “the Second Life ® virtual world.” To sum ,it comes to Linden Lab ® to protect its brand with the creation of a kind of label InSLtm and a logo designed to replace the famous eye-in-hand well known to all lovers of “the Second Life ® Virtual World. ”
But don’t panic, the eye-in-hand does not disappear, it is just useless by any site, any business, any brand whose activities are related to “the Second Life ® virtual world” and should be replaced by the wonderful logo eggs in the night:

As pointed out so well Forest, a sort of « seen on TV. »
Fortunately, in its generosity, the gods give 90 days to mortals to update. It is therefore necessary to remove the logo, replacing mentions SL, Second Life and secondlife “the Second Life ® virtual world” or “X,” and also turn the terms of url .. good luck.
What does I think about it??I feel pity
That was still one of the charms of “the Second Life ® virtual world”, which was the creativity of its residents, which gave (recall it during all these years) talent to build “the Second Life ® virtual world , “is simply demolished. There was a time when you could even earn some $ Linden when a visitor came from your site inworld to spend his money … So game over today … Small blogger, you can still send traffic at “the Second Life ® virtual world,” but now you do not sully the brand by displaying the wonderful eye-in-hand on your digital rag but you can use the inSL with no bounds. Thanks, really generous!
Protecting its brand of rabble when it was built primarily thanks to the participation, creativity and talent of the same rabble is a real treason … And to betray its customers is a suicidal attitude.
First consequence for Stonfield InWorld, Shopping Attitude, “private sales” the Second Life ® virtual world “could become Attitude Shopping for example” e-commerce in the métaverse “but certainly not InSLtm.
The year 2008 might be interesting, and if I continue to believe in “the Second Life ® virtual world”, I will, or rather we will continue to spend a little time finding some solutions released from this straitjacket.
Well I have some modifications to make on this blog, all these TM, ® get me tired already … In the future I think I will talk more about There, Hipihi, Multiverse, Vast Park, Twinity, Opensim, realXtend, the list goes on and the best …
Category: Open Source, Second Life (tm), Virtual Worlds
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Comment by Dusan Writer
Made Friday, 28 of March , 2008 at 12:18
Nicely put. I posted my own take on the logo, which is meaningless outside of SL itself and just plain poorly designed.
http://dusanwriter.wordpress.com/2008/03/26/my-new-business-cards/
Like you, I’m looking at alternatives. I think I’ve escalated one of my objectives at the VW conference next week around talking to some of the other platforms - realXtend is there, so far been really impressed with their work.
Too bad, really…trademark protection is a good thing, but there’s ways of handling it that don’t throw your fan base into turmoil, and yet again they’ve followed a luke warm idea with a bad execution, lack of foresight, and left those trying to do RW work in SL with the feeling that “how can I rely on all this, I never know what they’ll throw at us next” (on which point, even their stated PLANS aren’t generally delivered as advertised.
http://dusanwriter.wordpress.com/2008/03/28/second-lifer-development-progress-report/